How will a Dental SEO plan benefit your dental practice?
Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data-driven program to increase the reach and visibility of your clinic online. Dental SEO may include:
- on-page technical optimization
- indexing your practice on local citation site listings
- infusing keywords that are relevant to your local community into website copy
- publishing locally targeted content
- continuous KPI monitoring
Improve your ranking in a local Google search.
75% of users will only view the first page on Google’s search engine results pages (SERPs), and 60% of all clicks go to the top 3 links. Higher ranking sites generate more traffic, and an increase in traffic can boost leads and attract new patients.
Target consumers in your community that are searching for dental services.
Dental SEO can be classified as inbound marketing. The inbound marketing process begins when a potential patient decides to search for information about specific dental services. This means that searchers can find your website when they are already in need of dental work.
For example, if a potential patient in your community Googles “dentist near me”, it is not likely your website would appear in the results without having a dental SEO program in place.
Imagine, however, that your site is at the top ranking result, and that the results page includes a map, directions, clinic hours, contact information and reviews. In this scenario, your practice would have a very good chance of securing a lead.
Improve user experience and engagement with an optimized website.
Google’s algorithm considers over two hundred different variables when determining how well your site will rank. Google looks for high quality content, site speed, mobile functionality, and other SEO factors. It’s necessary to improve overall website health to rank well on Google. However, an additional benefit of this process is that once Google drives traffic to your site, the improved user experience will motivate productive engagement from your website visitors, leading to more patients coming in to your clinic.
Generate discoverability in the crowded market.
Canada has developed an oversupply of dentists in the workforce, with Toronto being considered a competitive market. It can be difficult for your practice to receive a high rank on the SERPs if a searcher were to Google simply “Toronto dentist”.
However, maintaining a website that is fully optimized for dental SEO will provide your practice with the benefit of a high level of visibility in local searches for dental services. These are searches that matter.
Strengthen the credibility of your dental practice in the community.
Google considers the online reviews your practice receives when determining your rank on the SERPs. These reviews can be found on directories such as Yelp or Canpages. A 2015 study found that 68% of consumers placed more trust in businesses that had received positive reviews.
Acquiring positive reviews will not only improve your Google rank, it will also develop the trust of potential patients in your community. Read more about how reviews and local directory listings can benefit your practice.
Start your dental SEO program in 2016.
A dental SEO program that is optimized for local search presents an opportunity to increase your online visibility and attract new patients.
4 out of 5 consumers look for local information through a search engine query. A dynamic dental SEO plan will capitalize on this and provide a return on investment by growing your Toronto dental practice.