Company Overview: BlueRush Inc

As a software-as-a-service company operating in the competitive financial technology market, BlueRush develops personalized marketing and technology solutions for leading financial brands in North and South America. Their SaaS products, empower brands to create a superior customer experience, leading to richer engagement, and ultimately more revenue. IndiVideo, the interactive personalized video platform, and DigitalReach, the content engagement platform for advisors, are built and managed from, the company’s offices in Toronto and Montreal. BlueRush turned to Pedestal to help fuel the company’s growth within the B2B SaaS marketplace.

BlueRush’s Challenge

In partnering with Pedestal, BlueRush aimed to:
  • Drive more visitors to, and encourage them to take action on, the company’s websites
  • Generate more relevant leads
  • Rank on the Search Engine Result Pages for strategic keywords – to drive more leads and enhance credibility

Pedestal’s Solution

Pedestal began by developing an SEO strategy, conducting keyword research and an organic SEO audit and opportunity assessment. Pedestal’s customized digital plan for BlueRush Inc. combines ongoing SEO-driven content production, strategy, auditing, content optimization, and Pay-Per-Click campaigns to improve visibility and drive engaged leads to targeted landing pages.


Over the last six months, BlueRush’s partnership with Pedestal has resulted in:
  • A 101% increase in new organic user acquisition
  • A 124% increase in organic website traffic
  • Ranking on search engines for more than 135 high intent search terms the website previously wasn’t ranking for

“In working with Pedestal, we have generated, and continue to generate, a significant number of leads for our sales team.  Moreover, our visibility on Google has significantly improved. Thanks to Pedestal’s systems and strategies, we continue to generate more qualified and valuable leads month-over-month.”

Rielle Ullberg – Digital Marketing & Sales Coordinator, BlueRush Inc.


Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.