Company Overview: BlueRush Inc

As a software-as-a-service company operating in the competitive financial technology market, BlueRush develops personalized marketing and technology solutions for leading financial brands in North and South America. Their SaaS products, empower brands to create a superior customer experience, leading to richer engagement, and ultimately more revenue. IndiVideo, the interactive personalized video platform, and DigitalReach, the content engagement platform for advisors, are built and managed from, the company’s offices in Toronto and Montreal. BlueRush turned to Pedestal to help fuel the company’s growth within the B2B SaaS marketplace.
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BlueRush’s Challenge

In partnering with Pedestal, BlueRush aimed to:
  • Drive more visitors to, and encourage them to take action on, the company’s websites
  • Generate more relevant leads
  • Rank on the Search Engine Result Pages for strategic keywords – to drive more leads and enhance credibility

Pedestal’s Solution

Pedestal began by developing an SEO strategy, conducting keyword research and an organic SEO audit and opportunity assessment. Pedestal’s customized digital plan for BlueRush Inc. combines ongoing SEO-driven content production, strategy, auditing, content optimization, and Pay-Per-Click campaigns to improve visibility and drive engaged leads to targeted landing pages.

Results

Over the last six months, BlueRush’s partnership with Pedestal has resulted in:
  • A 101% increase in new organic user acquisition
  • A 124% increase in organic website traffic
  • Ranking on search engines for more than 135 high intent search terms the website previously wasn’t ranking for