Opportunity

Bryant Renovations had an opportunity to increase its digital reach in the crowded Toronto home renovation market. They recognized that focusing on creative messaging and utilizing a robust search engine and social media marketing program would raise them above the local competition. Bryant recognizes the value of experience in construction and chose Pedestal Search to be their digital contractor.

Goals

  • Decrease Bryant’s cost-per-lead by boosting their organic search traffic and managing a Facebook advertising program.
  • Increase the number of renovation bookings through our campaign.

Client Background

We Listen. We’re Honest. We Do it Right.

That’s the motto of the Bryan Renovations team who have over 30 years of experience executing top-quality interior and exterior renovations in the Greater Toronto Area. They take a multidisciplinary approach, ensuring the architect, the interior designer, and the construction team are all working together during every aspect of the renovation. This unique combination has garnered Bryant Renovations well-deserved accolades and media attention from the likes of CBC and The Globe and Mail.

Solution

Pedestal started off by leveraging our B2C search marketing know-how and proprietary software to conduct keyword research to identify the optimal search terms to target. This keyword research was used as the centerpiece for an SEO-driven blogging strategy and website copy optimization to drive visits and new sales for Bryant Renovations.   Pedestal also established a Facebook campaign to increase the company’s social presence and augmented the success achieved on Search with qualified leads from Social Media.

Results

  • Increased organic search sessions by 66.9% year over year (2017 vs 2018)
  • Increased organic search leads by 55.1% year over year (2017 vs 2018)
  • Increased Facebook leads by 398.2% year over year (2017 vs 2018)
  • Decreased lead cost by 65% within the first two months of Facebook Ads program