Opportunity

CPAPMachines.ca had extensive experience selling sleep apnea machines in brick-n-mortar stores. Therefore it decided to launch an online store servicing customers across Canada. The online initiative was aimed at 1) helping the owners of CPAPMachines.ca to grow their business beyond their traditional clinics and 2) provide an online resource to Canadians who live in remote areas and who may not be able to easily visit a clinic in person. The company partnered with Pedestal to grow its ecommerce store with professional digital strategy.

Watch How

CPAP is another great success story, Pedestal has increased their sales growth and market reach with more affordable and better targeted search advertising.

Background

CPAPmachines.ca was established in 2007 by a Sleep Apnea patient; frustrated by the lack of options online.  Over the last 10 years, the company grew and is now one of Canada’s leading online distributors of CPAP equipment.

Goals

  • Become the #1 online CPAP store in Canada
  • Maximize ROI with a conservative budget

Solution

Pedestal began by conducting comprehensive keyword research to discover the search terms people were using to find CPAPMachines.ca‘s products using proprietary software.

Combining this intelligence with a thorough analysis of competitors’ online efforts, Pedestal implemented a highly-targeted Google AdWords Pay Per Click (PPC) campaign that successfully drove product sales across Canada.

Results

Pedestal’s AdWords campaign informed by extensive competitive analysis yielded tremendous online growth:

  • Online revenue increased by an average of 30% each month for 6 months
  • Website traffic grew 400% in 6 months
  • Avg. cost-per-click dropped -65%
  • Cost per acquisition dropped -95%

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“Our sales have consistently grown every single month. We are excited with the progress we’re making and feel confident we’ll reach our ultimate goal of being the #1 in our industry with Pedestal as our partner.”

Simon Ho, CEO CPAPMachines.ca