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Opportunity had extensive experience selling sleep apnea machines in brick-n-mortar stores. Therefore it decided to launch an online store servicing customers across Canada. The online initiative was aimed at 1) helping the owners of to grow their business beyond their traditional clinics and 2) provide an online resource to Canadians who live in remote areas and who may not be able to easily visit a clinic in person. The company partnered with Pedestal to grow its eCommerce store with a professional digital strategy.

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CPAP is another great success story, Pedestal has increased their sales growth and market reach with more affordable and better targeted search advertising.

Background was established in 2007 by a Sleep Apnea patient; frustrated by the lack of options online.  Over the last 10 years, the company grew and is now one of Canada’s leading online distributors of CPAP equipment.


  • Become the #1 online CPAP store in Canada
  • Maximize ROI with a conservative budget


Pedestal began by conducting comprehensive keyword research to discover the search terms people were using to find‘s products using proprietary software.

Combining this intelligence with a thorough analysis of competitors’ online efforts, Pedestal implemented a highly-targeted Google AdWords Pay Per Click (PPC) campaign that successfully drove product sales across Canada.


Pedestal’s AdWords campaign informed by extensive competitive analysis yielded tremendous online growth:

  • Online revenue increased by an average of 30% each month for 6 months
  • Website traffic grew 400% in 6 months
  • Avg. cost-per-click dropped -65%
  • Cost per acquisition dropped -95%

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“Our sales have consistently grown every single month. We are excited with the progress we’re making and feel confident we’ll reach our ultimate goal of being the #1 in our industry with Pedestal as our partner.”

Simon Ho, CEO


Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.