Opportunity

Green Tank Technologies, a Toronto-based manufacturer of vaporization hardware, recognized an opportunity to build an industry-leading presence in the wake of cannabis legalization in Canada. They understood the competitive advantage they could gain with a robust SEO strategy, as there was relatively little competition on search engines for legal cannabis hardware at the time.

Campaign Goals

  • Increase traffic and rankings for Green Tank Technologies’ website in organic search.
  • Establish Green Tank as an industry leader in the vaporization hardware industry by increasing its online authority.
  • Build a strong online digital presence for the Green Tank Technologies brand.

Client Background

High-Quality Vaporization Solutions

Green Tank Technologies manufactures high-quality vaporization solutions. The company designs and produces its hardware using its patented Green Tank Ceramic Core Technology to maximize cannabis terpene profiles. The result is a superior vaping solution for both cannabis and non-cannabis users alike.
Green Tank Technologies Logo w/ background

Solution

We kicked off by conducting a search audit and opportunity assessment to identify the best path to success for Green Tank. We then activated our LIFT SEO program. Our research uncovered high-volume keyword phrases that were efficient to rank on and would generate substantial and profitable traffic to Green Tank’s website.   We then wrote regular, authoritative content for their website, optimizing for search discoverability using our LIFT SEO system. Additionally, we regularly performed technical website audits to identify and fix any flaws that could limit Green Tank’s search presence.

Results

After 6 months in Pedestal Search’s LIFT SEO program (Aug 2018 – Feb 2019), Green Tank Technologies achieved the following results:  
  • 8.5x increase in U.S. search visibility
  • 5.6x increase in organic sessions
  • 6.2x increase in the number of web visitors coming from organic search

Get in Touch

Want results like these? Reach out to us at Pedestal Search today to start a conversation.