Green Tank Technologies
Opportunity
Green Tank Technologies, a Toronto-based manufacturer of vaporization hardware, recognized an opportunity to build an industry-leading presence in the wake of cannabis legalization in Canada. They understood the competitive advantage they could gain with a robust SEO strategy, as there was relatively little competition on search engines for legal cannabis hardware at the time.Campaign Goals
- Increase traffic and rankings for Green Tank Technologies’ website in organic search.
- Establish Green Tank as an industry leader in the vaporization hardware industry by increasing its online authority.
- Build a strong online digital presence for the Green Tank Technologies brand.
Client Background
High-Quality Vaporization Solutions
Green Tank Technologies manufactures high-quality vaporization solutions. The company designs and produces its hardware using its patented Green Tank Ceramic Core Technology to maximize cannabis terpene profiles. The result is a superior vaping solution for both cannabis and non-cannabis users alike.
Solution
We kicked off by conducting a search audit and opportunity assessment to identify the best path to success for Green Tank. We then activated our LIFT SEO System. Our research uncovered high-volume keyword phrases that were efficient to rank on and would generate substantial and profitable traffic to Green Tank’s website. We then wrote regular, authoritative content for their website, optimizing for search discoverability using our LIFT SEO System. Additionally, we regularly performed technical website audits to identify and fix any flaws that could limit Green Tank’s search presence.Results
After 6 months in Pedestal Search’s LIFT SEO System, Green Tank Technologies achieved the following results:- 8.5x increase in U.S. search visibility
- 5.6x increase in organic sessions
- 6.2x increase in the number of web visitors coming from organic search
Get in Touch
Want results like these? Reach out to us at Pedestal Search today to start a conversation.
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Aaron Levenstadt
CEO & Founder
Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.