Company Overview: Infoware GroupInfoware Group A software and technology services firm established in 1986, simplifies document production for the legal industry with its innovative suite of document automation solutions. Their mission is to build long-lasting and trustworthy relationships with their customers while delivering exceptional software products, and IT services. Infoware’s software solutions help lawyers and law firms build better legal documents faster. Pedestal was excited to help this forward-thinking B2B SaaS firm generate more qualified leads.
Infoware Group’s ChallengeIn partnering with Pedestal, Infoware Group aimed to better leverage search engines and search engine marketing to:
- Increase brand visibility
- Build brand trust and credibility
- Generate more qualified leads
Pedestal’s SolutionPedestal began by designing a plan to help Infoware Group reach its goals. The approach combined search engine optimization (SEO), targeted pay-per-click advertising, data analysis, and strategic web development. Through this process, Pedestal helped consolidate Infoware Group’s web assets into a single website and optimized the website’s homepage, driving more traffic, increasing lead engagement and improving the user experience. Ongoing SEO auditing, analytics reporting, keyword research, content optimization, technical SEO, and targeted paid media purchases are continuing to combine to make Infoware’s site more visible on relevant searches.
ResultsOver the last six months, Infoware’s partnership with Pedestal has yielded a:
- 73.2% increase in organic traffic
- 141.2% increase in demo request
“In working with Pedestal our exposure on search engines has improved dramatically. Moreover, we are generating more qualified leads thanks to Pedestal’s efforts and strategies. We look forward to continued growth with Pedestal as our partner in Search and Digital.”
Michael Barrons, Vice President – Marketing and Operations, Infoware Group
CEO & Founder
Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.