Maru/Blue approached us with one key question: how to best improve their discoverability in Google Search? To begin answering this, we performed a full audit and opportunity assessment to determine where we could best make improvements for discoverability.
- Achieve improved discoverability on Google Search through a program of website technical optimization and content optimization leveraging Pedestal’s LIFT optimization system.
- Adjust formatting on webpages that were not displaying properly on mobile for better user experience.
Pedestal deployed an audit and opportunity assessment of Maru/Blue’s website to identify key technical aspects of the site to optimize for SEO. We also identified optimizations to make across web copy structure and the way pages link together to help boost Google ranks for core keywords.
We prioritized the optimizations by how strong of a Google ranking factor they were and worked through each one methodically and in order of priority.
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