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Resolver, a global company offering corporate risk and incident management software was looking to improve its sales.

As a global brand trusted by organizations like Microsoft and 21st Century Fox, Resolver realized it had an opportunity to generate more business from companies not yet familiar with Resolver’s software offering.


Resolver’s mission is to transform how companies think about Risk. Their cloud-based software provides the risk backbone for some of the largest organizations in the world. Their clients include Adidas, Microsoft, Delta Airlines, and the Ontario Government.


  • Engage more visitors to take action on the Resolver website.
  • Convert more leads from both Google search and Google ads into customers.
  • Rank higher on Google search engine results pages (SERPs) for strategic keywords.
  • Improve user experience on the website to make it more useful for visitors.


Pedestal began with a full digital website audit, including a paid and organic opportunity assessment, to determine how the website could improve user experience and grow relevant traffic.

This audit informed a comprehensive search and digital strategy which drastically increased the number of leads Resolver acquired online.

Pedestal’s customized digital plan for Resolver combined Search Engine Optimization (SEO), Conversion Rate Optimization, Content Marketing, Pay Per Click (PPC) Advertising, and Social Media Marketing (SMM).


By partnering with Pedestal, Resolver was able to achieve the following:

  • Dramatic increase in leads generated from previous year.
  • 50% increase in conversion rate.
  • 80% increase in web traffic.
  • Rank on the first page for new keywords.
  • Improve user experience thanks to a new mobile-friendly website.

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Resolver Digital Marketing Testimonial Background

“Since Pedestal’s involvement, the traffic to our website has increased and by implementing Pedestal’s suggestions; our lead conversion rate has increased by 50%.”

– Ted Mercer, VP of Sales Resolver


Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.