OverviewFounded by the team behind IndieGoGo, Vincent is an alternative investing search engine. The website aggregates thousands of alt investment offers from hundreds of platforms and brokers. It has streamlined investing search and helped investors conduct due diligence on prospective opportunities.
In partnering with Pedestal, Vincent aimed to better leverage search engines and search engine marketing to Increase Visibility, Conversions, and Generate Leads.
Pedestal’s SolutionPedestal began by designing a plan to help Vincent reach its goals. The approach combined search engine optimization (SEO), targeted pay-per-click advertising, data analysis, and strategic web development. Through this process, Pedestal helped build out landing pages, topic pages, and blog content. Ongoing SEO auditing, analytics reporting, keyword research, content optimization, technical SEO, and targeted paid media purchases are continuing to make Vincent’s site more visible on relevant searches.
ResultsPedestal’s campaigns and strategies yielded tremendous online growth:
- 3,248% increase in organic impressions
- 999% increase in organic traffic
- 3,937% increase in organic conversions
Eric Cantor, CEO @ Vincent Inc.“Pedestal helped us get into the game on SEO and has accompanied us from 0 to 1 and beyond. They boosted our visibility on Google search as well as our organic on-site engagement. We’re sticking with them one year in and would definitely work with them again.”