Wagmo - Pet Insurance Case Study



Wagmo was founded by a pair of dog-loving, insurance nerds. Having their own pups awakened the duo to the soaring costs of pet insurance, as well as the difficulty of navigating complex pet insurance plans and policies. They built Wagmo to simplify pet insurance and help their fellow pet owners get the plan that makes the most sense for them. 

Wagmo case study

Wagmo’s Challenge

In partnering with Pedestal, Wagmo aimed to better leverage search engines and search engine marketing to increase brand visibility and qualified leads.

Pedestal’s Solution

Pedestal began by designing a plan to help Wagmo reach its goals. The approach combined search engine optimization (SEO), targeted pay-per-click advertising, data analysis, and strategic web development. Through this process, Pedestal optimized key pillar pages, as well as increased the domain’s keyword pool via high-quality blog content. Ongoing SEO auditing, analytics reporting, keyword research, content optimization, technical SEO, and targeted paid media purchases are continuing to make Wagmo’s site more visible on relevant searches.


Pedestal’s campaigns and strategies yielded tremendous online growth:
  • 240% increase in organic impressions
  • 200% increase in organic traffic
Get in Touch


pedestalsearch  at Pedestal Search