Online businesses and website owners trying to improve organic traffic to their websites can seriously benefit from content link-building strategies using backlinks. Wondering how to build links? Look no further.
How to build links: the basicsOrganic traffic is traffic to your website based on content relevancy, not whether or not it’s been paid for like paid ads. This means a website’s content can have an impact on the amount of traffic a website gets and this section of the budget can be allocated to another project. Backlinks are embedded in online content that links to other websites. An inbound link increases traffic to a website. The more backlinks a website has, the more traffic it will receive. Link-building strategies are what we will cover in this article. It’s a method of creating content that will organically attract backlinks so a website sees increased traffic without spending as much money on paid searches.
Content link building that can organically attract backlinks is essential
“Organic” traffic saves money
Content link building boosts credibility
SERP ranking improves
How to link build with quality contentThe key is creating quality content that’s significant to users. Focussing on building content around backlinks isn’t the way to go. Instead, craft content that coincides with the business’s values and goals, then find opportunities to generate backlinks based on the relevancy of the content. Check out these backlinks examples and look for these opportunities to pursue.
Case studiesCase studies provide real-life examples of a product or service’s successful implementation with another business. Not only does this improve credibility, but it also means the business mentioned in that case study can link back to the product or service they used.
Expert contributionsIf an expert in the field can contribute to some form of content for a website, they can link to it on their platform which has its following that can then be redirected to another website through content link building.
InterviewsInterviews are a great way to expand on a business’s offering as well as educate its audience. Wherever the interview is held, it’s also a place to embed backlinks.
Long-form guides and infographicsGuides and infographics are often used by other blog writers or businesses as resources in their content, meaning they’ll link to the source. Creating relevant guides and infographics for any industry adds to other great link-building examples and provides value.
Content campaign collaborationTwo or more businesses collaborating on a content campaign together means they can both benefit from backlinks since they share the campaign copy. This is especially beneficial to similar industries that might share target markets but for different products. Basically, they can share their audiences.
Article link buildingContinuously making content for a business and building off similar ideas creates topic clusters that can easily be used as backlinks examples. This keeps customers on the website for longer and shows them there’s plenty of relevant content to answer their questions. This also creates a “go-to” feeling for a business so other businesses consistently use it to link to their content.
Other link-building examples
- Local PR and press releases for inbound links from other platforms.
- Whitepapers and research papers for other companies to use as resources.
- Product reviews for referrals and credibility.
- FAQs for backlinks and information.
- Surveys for other companies to use and link to.