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Content Link Building Guide for Digital Marketing

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

October 4, 2022 | 5 Min Read

Online businesses and website owners trying to improve organic traffic to their websites can seriously benefit from content link-building strategies using backlinks. Wondering how to build links? Look no further.

How to build links: the basics

Organic traffic is traffic to your website based on content relevancy, not whether or not it’s been paid for like paid ads. This means a website’s content can have an impact on the amount of traffic a website gets and this section of the budget can be allocated to another project. Backlinks are embedded in online content that links to other websites. An inbound link increases traffic to a website. The more backlinks a website has, the more traffic it will receive. Link-building strategies are what we will cover in this article. It’s a method of creating content that will organically attract backlinks so a website sees increased traffic without spending as much money on paid searches.

Content link building that can organically attract backlinks is essential

  1. “Organic” traffic saves money

Organic traffic comes from customers using a search engine to find a result and clicking on a link  Google has determined relevant to them based on the keywords they used. Customers are already searching with the intent of finding a product or service, as opposed to having an ad pop-up on the screen when they aren’t interested. In fact, 80 percent of users ignore paid search ads, and 70 percent of links users click on are organic.
  1. Content link building boosts credibility

Seeing backlinks to a website makes customers think the website is credible because it’s being used as a resource or example by other businesses. If other people trust a company’s website, it encourages them to as well. Especially when the backlinks originate from another credible or accredited source.
  1. Traffic increases

Content link building widens a website’s reach and digital accessibility. If a user is looking for information about a solution to a problem, they’ll likely do lots of research, especially if they’re key decision-makers in a business. Backlinks provide the option to learn more and find different product or service options.
  1. SERP ranking improves

Backlinks keep users on a website for longer by linking to relevant content. The longer a user stays on a page, the more Google crawlers think it’s a page worth showing to others. This will boost a page’s search result ranking.

How to link build with quality content

The key is creating quality content that’s significant to users. Focussing on building content around backlinks isn’t the way to go. Instead, craft content that coincides with the business’s values and goals, then find opportunities to generate backlinks based on the relevancy of the content. Check out these backlinks examples and look for these opportunities to pursue.

Case studies

Case studies provide real-life examples of a product or service’s successful implementation with another business. Not only does this improve credibility, but it also means the business mentioned in that case study can link back to the product or service they used.

Expert contributions

If an expert in the field can contribute to some form of content for a website, they can link to it on their platform which has its following that can then be redirected to another website through content link building.


Interviews are a great way to expand on a business’s offering as well as educate its audience. Wherever the interview is held, it’s also a place to embed backlinks.

Long-form guides and infographics

Guides and infographics are often used by other blog writers or businesses as resources in their content, meaning they’ll link to the source. Creating relevant guides and infographics for any industry adds to other great link-building examples and provides value.

Content campaign collaboration

Two or more businesses collaborating on a content campaign together means they can both benefit from backlinks since they share the campaign copy. This is especially beneficial to similar industries that might share target markets but for different products. Basically, they can share their audiences.

Article link building

Continuously making content for a business and building off similar ideas creates topic clusters that can easily be used as backlinks examples. This keeps customers on the website for longer and shows them there’s plenty of relevant content to answer their questions. This also creates a “go-to” feeling for a business so other businesses consistently use it to link to their content.

Other link-building examples

  • Local PR and press releases for inbound links from other platforms.
  • Whitepapers and research papers for other companies to use as resources.
  • Product reviews for referrals and credibility.
  • FAQs for backlinks and information.
  • Surveys for other companies to use and link to.
Pedestal Search is an SEO industry expert that can help your business grow by teaching you how to build links and providing you with link-building examples for your business. Contact us now and we’d be happy to help you!


Content Marketing, Link Building, SEO

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.