The Building Blocks of Digital Marketing

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

October 22, 2021 | 5 Min Read

Article updated on July 8, 2022

In today’s increasingly interconnected world, a huge chunk of marketing simple and purely IS digital marketing. You can have all the great logo and brand books in the world, but they won’t save you if you don’t know how to implement marketing strategies. This blog will go over the key building blocks you need for a digital marketing strategy – and how outsourcing these can help you build a strong foundation. 

Web Design

Web Design can sometimes be thought of as the “forgotten block” of digital marketing strategies. After all, everyone has a website. When we take something for granted, we tend to overlook it. However, all of your future digital marketing is going to hinge on starting off with good web design.

Part of this is simply good marketing and branding. Your web page is going to be the first impression you give visitors to your website. If it’s a bad first impression, they’re not going to spare you more than a glance. This doesn’t just mean nice graphic design – you need your website working well and easy to navigate.

However, there’s more going under the hood here than just appearances. Proper website design can have a major impact on Seach Engine Optimization – which is another key factor in digital marketing strategies. If you’re unsure about web design, you should make sure to look into a local digital marketing agency to help you develop a professional-looking site. 

Content Marketing  

As the saying goes, Content is King. In the digital age, only rigorous quality content marketing can help you stand out amidst the crowd. Good content should be easy to read, informative, and represent your brand as credible and trustworthy. It can be difficult to maintain a steady stream of content marketing to keep audiences engaged. Thankfully, a good B2B digital marketing agency can help take on this responsibility for you, letting you focus on other areas of digital marketing. 

Social Media Marketing

We live in an interconnected age. Any company that doesn’t connect with customers or clients is going to be left behind. Some might think that the B2B space doesn’t need to worry about social media, but this couldn’t be further from the truth. Every company will benefit from engaging directly with clientele. Good social media marketing will build more than a customer base – it will build you a following. 

Email Marketing 

Email marketing might seem somewhat quaint next to social media marketing. However, email marketing still carries a significant punch when it comes to conversion, particularly in certain industries. Email marketing is an evolving field, with specially targeted messages being the way of the future – people are only going to be answering email marketing if it appears to be immediately relevant to them. It’s a tricky art, but one well worth mastering. 

Search Engine Optimization 

SEO is unique in that its a core part of digital marketing strategies that need to inform all of the other parts. Every bit of content, from website type to blogs needs to take Search Engine Optimization into account. Otherwise, your SEO-optimized competition is going to flat-out eat you for lunch.

However, doing a full SEO revamping of your content is an intimidating prospect. This is why so many companies are looking to partner with an SEO digital marketing agency. Just taking care of one company’s SEO ranking is a full-time job in its own right. 

Get The Best in Seach Engine Optimization with Pedestal

If you’re looking for an SEO digital marketing agency, then look no further. Founded by Ex-Google pioneers and trusted by Leading Venture Capitalists, the Pedestal Team has partnered with many innovative companies to deliver SEO success.

 If you’re interested in taking your SEO digital marketing to the next level, don’t hesitate to contact us. Connect with Real Experts and get Real Results. 


Digital Marketing, SEO, SEO Basics

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.