SEO is fundamental to eCommerce websites.However, despite the importance of SEO for eCommerce content marketing, many businesses are not properly optimized for search engines. Here at Pedestal Search, we conduct website audits regularly in order to help business owners excel on Google, Bing, and other popular search engines.We’re sharing exactly how we conduct a site audit, including our eCommerce SEO audit checklist and free audit tool.
Ecommerce SEO website audit checklistAt Pedestal Search, our audits focus on three areas: on-page, off-page, and technical SEO.
On-page SEOOn-page SEO elements include anything that affects a website’s performance on search and is editable on the website. For example, content or meta-data.
Off-page SEOOff-page SEO elements include anything that affects a website’s performance on search but is hosted/generated on an external website. For example, customer reviews or backlinks.
Technical SEOTechnical SEO refers to anything that impacts how a website is crawled and indexed by the search engine. It may also include UX and performance metrics like page speed and mobile-friendliness. To help review a website, here’s our internal eCommerce SEO site audit checklist.
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SEO site audit benefits for ecommerce content marketingOnline shopping has increased exponentially over the past few years. In fact, it’s projected that by 2023, 91 percent of Americans will shop online. Of those shopping experiences, 97 percent will begin on a search engine. To ensure you’re getting your fair slice of this massive pie, you need a website that performs organically. An SEO website audit is the first step in this process. Specifically, it will help you:
- Understand your current organic performance
- Identify issues preventing visibility and traffic via search engines
- Identify opportunities to increase your organic conversion rate