Ecommerce content marketing

eCommerce SEO Audit Checklist + Free SEO Audit tool

Carl Hiehn Senior Account Strategist at Pedestal Search

Carl Hiehn Senior Account Strategist

March 16, 2022 | 5 Min Read

Article updated on December 21, 2022

SEO is fundamental to eCommerce websites.However, despite the importance of SEO for eCommerce content marketing, many businesses are not properly optimized for search engines. Here at Pedestal Search, we conduct website audits regularly in order to help business owners excel on Google, Bing, and other popular search engines.We’re sharing exactly how we conduct a site audit, including our eCommerce SEO audit checklist and free audit tool.

Ecommerce SEO website audit checklist

At Pedestal Search, our audits focus on three areas: on-page, off-page, and technical SEO.

On-page SEO

On-page SEO elements include anything that affects a website’s performance on search and is editable on the website. For example, content or meta-data.

Off-page SEO

Off-page SEO elements include anything that affects a website’s performance on search but is hosted/generated on an external website. For example, customer reviews or backlinks.

Technical SEO

Technical SEO refers to anything that impacts how a website is crawled and indexed by the search engine. It may also include UX and performance metrics like page speed and mobile-friendliness. To help review a website, here’s our internal eCommerce SEO site audit checklist.
Free e commerce audit checklist

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SEO site audit benefits for ecommerce content marketing

Online shopping has increased exponentially over the past few years. In fact, it’s projected that by 2023, 91 percent of Americans will shop online. Of those shopping experiences, 97 percent will begin on a search engine. To ensure you’re getting your fair slice of this massive pie, you need a website that performs organically. An SEO website audit is the first step in this process. Specifically, it will help you:
  1. Understand your current organic performance
  2. Identify issues preventing visibility and traffic via search engines
  3. Identify opportunities to increase your organic conversion rate
Keep in mind, a website audit is just the beginning. After it is complete, you need to implement strategic optimizations, create a thoughtful and realistic content strategy, and upkeep your website to ensure you’re always meeting the latest technical SEO best practices.

Contact ss: ecommerce website SEO audit

Auditing a website’s SEO performance is a critical first step to improving organic visibility, traffic, and conversions. While we’ve included a thorough checklist of how to conduct an SEO audit yourself, the process is tedious, time-consuming, and often difficult for the average business owner to execute to a high standard themselves. At Pedestal Search, we’re offering to conduct a free SEO audit of your website to help you better understand the potential of ranking on Google. Contact us today to receive your free SEO audit.


Ecommerce SEO, SEO

Carl Hiehn Senior Account Strategist at Pedestal Search

Carl Hiehn

Senior Account Strategist

With over seven years of digital marketing experience, Carl leads Pedestal's Account Strategist team. He holds a degree in professional writing from York University and a certificate in digital marketing from the University of Toronto. Before narrowing in on SEO at Pedestal, Carl worked as a content writer, social media manager, and digital ads manager in the travel & tourism industry. He has worked at internationally lauded companies such as Intrepid Travel and Outward Bound Canada, as well as boutique businesses such as Out Adventures.