flat graphic of man and woman doing site audit on ecommerce website

eCommerce SEO Audit Checklist + Free SEO Audit tool

Carl Hiehn Senior Account Strategist at Pedestal Search

Carl Hiehn Senior Account Strategist

March 16, 2022 | 5 Min Read

Article updated on July 28, 2022

SEO is fundamental to eCommerce websites.

However, despite the importance of SEO for eCommerce, many businesses are not properly optimized for search engines.

Here at Pedestal Search, we conduct website audits regularly in order to help business owners excel on Google, Bing and other popular search engines.

Today, we’re sharing exactly how we conduct an audit, including our eCommerce SEO audit checklist and free audit tool.

eCommerce SEO Audit Checklist

At Pedestal Search, our audits focus on three areas: on-page, off-page, and technical SEO.

On-page SEO elements include anything that affects your website’s performance on search and is editable on your own website. For example, content or meta data.

Off-page SEO elements include anything that affects your website’s performance on search but is hosted/generated on an external website. For example, customer reviews or backlinks.

Technical SEO refers to anything that impacts how your website is crawled and indexed. It may also include UX and performance metrics like page speed and mobile-friendliness.

To help you review your website, here’s our internal eCommerce SEO audit checklist.

Free e commerce audit checklist

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Benefits of an SEO audit for ecommerce site

Online shopping has increased exponentially over the past few years. In fact, it’s projected that by 2023, 91% of Americans will shop online. Of those shopping experiences, 97% will begin on a search engine.

To ensure you’re getting your fair slice of this massive pie, you need a website that performs organically. An SEO audit is your first step in this process. Specifically, it will help you:

1- Understand your current organic performance

2- Identify issues preventing visibility and traffic via search engines

3- Identify opportunities to increase your organic conversion rate

Keep in mind, an audit is just the beginning. After it is complete, you need to implement strategic optimizations, create a thoughtful and realistic content strategy, and upkeep your website to ensure you’re always meeting the latest technical SEO’s best practices.

Contact Us: eCommerce Website SEO Audit

Auditing a website’s SEO performance is a critical first step to improving organic visibility, traffic and conversions.

While we’ve included a thorough checklist of how to conduct an SEO audit yourself, the process is tedious, time-consuming, and often difficult for the average business owner to execute to a high standard themselves.

At Pedestal Search, we’re offering to conduct a free SEO audit of your website to help you better understand the potential of ranking on Google.

Contact us today to receive your free SEO audit.


Ecommerce SEO, SEO

Carl Hiehn Senior Account Strategist at Pedestal Search

Carl Hiehn

Senior Account Strategist

With over seven years of digital marketing experience, Carl leads Pedestal's Account Strategist team. He holds a degree in professional writing from York University and a certificate in digital marketing from the University of Toronto. Before narrowing in on SEO at Pedestal, Carl worked as a content writer, social media manager, and digital ads manager in the travel & tourism industry. He has worked at internationally lauded companies such as Intrepid Travel and Outward Bound Canada, as well as boutique businesses such as Out Adventures.