Right now, around 71% of customers prefer conducting queries via voice instead of typing. On top of that, 75% of voice search results rank in the top three positions in search engines. How can you, as a business owner, improve your website’s performance and your business’s income by using a Google voice strategy?
In this article we’ve outlined voice search best practices so that you can optimize your content for your business’s ideal market and increase your revenue.
Google voice strategy
How can Google voice strategy help you get found with voice search? You’ll need a solid foundation of organized, relevant content for voice searches to successfully pull from your business.
First, your website needs to be mobile-friendly. When a customer uses voice search to get information on their mobile device, they’re expecting to see a link or website pop-up with further information for them. Once they click on the link, your website needs to load quickly and function efficiently for that customer to stay. If it’s slow or doesn’t provide relevant information for them, they’ll look somewhere else.
To get found with voice search, you’ll also need to know your ideal persona so that you can provide relevant content for them. A deep understanding of your target audience will also help you uncover the questions and searches they’ll most likely pursue. With this information, you’ll be set up to optimize your content for their needs.
Your last piece to a solid foundation to get found with voice search is to use and complete your Google My Business account. Many voice search queries are related to contact information which is often pulled from Google My Business accounts. If you’ve filled out all of your information, you’re much more likely to get found with voice search.
Voice search revenue
Voice search best practices open up access to a new cohort of customers that prefer voice search over typing to find businesses from whom they intend to purchase products. Using voice search on top of other marketing strategies reaches a higher number of customers which means a higher likelihood of conversion.
You’ll also see voice search revenue as it automates parts of your business, freeing up resources. It offers enhanced ecommerce marketing and customer service which makes for happier customers, more accessible information, and a higher ranking on search engines. This boost in visibility and efficiency will see more clicks, more conversions, and more sales.
Voice search best practices
Schema for voice search
What is schema for voice search and how can you benefit from it? Schema markup, or structured data, is coding embedded in the HTML of your website that only you can see in the backend. This is an additional space for you to show search engines what is on your page and where to find it. It’s similar to how metadata works to optimize SEO.
Instead of directing a search engine to your whole website or page where it might not show your customer their desired information, you can specify the information a voice search result shares by embedding “speakable” properties into the code that contextualizes the content. When a search query is activated, Google will look for speakable code to playback audio using text-to-speech (TTS). If the code is “speakable” Google will also send a link to the full article to the user’s phone.
Google assistant keywords
Customers use voice search and traditional search very differently. Typing into a search engine is normally focused on short-tail keywords with minimal extra words. Voice search, however, is more conversational. If you know your audience (and you should) you can pinpoint Google assistant keywords that they’ll be most likely to use, and use those keywords in your content to answer their questions.
Use the following tips to make the most of Google assistant keywords:
Use long-tail keywords and questions that start with how, what, where, when, why, and who. This mimics the way people talk and will be more likely to match up with their search.
Be simple. We don’t use fancy words when we speak. Get straight to the point.
Optimize your FAQ section, or make one if you don’t already have one. Here you can have an arsenal of answers to questions your customers will most likely have.
Use local SEO techniques. Voice search tends to find business’s nearby the customer so if you use keywords that include “near me”, “nearby”, or your location, you’ll have a better chance of popping up.
How to promote your business on Google Assistant
To best take advantage of your Google Assistance business listing, follow the tips we’ve mentioned.
Make sure your website is mobile-friendly.
Update your Google My Business Account. This is essential for Google to pull information from.
Use schema for voice search.
Use the right Google assistant keywords.
Pedestal can help with your Google voice strategy
At Pedestal Search, our experts are familiar with the best practices of voice search and can help you update and enhance your website to make it simpler and more straightforward for your customers to find.
Want to learn more about voice search SEO campaigns for your business? Get in touch with us today.