Another year gone by and another round of changes in how we conduct SEO is upon us. It’s a big year for professionals in the SEO and content marketing world. Content marketers are needing to take mores active role in how they portray sites. As a professional, an enormous share of your business is dependent on SEO. And the old SEO rule book just went out the window. Today, content marketing strategies for professionals rely on new tools and techniques. There is a greater focus on Google+ and location, so let’s get started!
Your content marketing planContent marketing is how you’ll be moving forward in this year. Content marketing is how you will differentiate yourself from your competitors. Word of mouth has taken a backseat to content and referrals have moved online. Professionals used to depend on word of mouth to prove their expertise. Now the trend is to earn trust online. People place more faith in search results on Google. The higher you rank, the more trust earned in your business. To outrank competitors on Google, you will need powerful SEO strategies. It is important to diversify content as well as the keywords used within. A modern content marketing plan looks at keywords in clusters or categories. Algorithm updates changed how search engines read keywords. Search engines are better able to understand keyword variants. This has a double-edged effect. The downside is that overuse of the same keyword throughout an article can make a page appear spammy. The upside is that there is an opportunity to rank on more keywords in a post. Aim to optimize for keywords clusters instead of individual keywords. Writing is only one element of content marketing. Supplement written content, or combining, with video or images for a big impact on SEO. Use images in your content. Images make an article look more reputable than its competition. New customers don’t find you by name, they find you through the articles that you write. So you must do your best to make them stand out! Which brings me to my next point…
Google+ will make or break your content marketing planGoogle+, the biggest social media site that nobody seems to use. Except people are using it, and to great success! Google is the largest and most popular search engine, making it a huge source of incoming leads for your business. That’s why we want to do our best to make you stand out in search and that’s where Google+ can help. Registering your business with Google+ gets you access to these three key features: