Female Dentist smiling with scrubs, mask and male dentist in the back practicing on patients with traffic generated through SEO For Dentists.

Guide To SEO For Dentists

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

June 25, 2022 | 5 Min Read

Article updated on November 8, 2022

Over the past two years, searches for dental SEO have seen a tremendous rise of 135% globally. And a stark growth of 235% in North America. The influx of Dental SEO marketing is pivotal for driving traffic to your dental practice website. Higher search engine ranking can only be achieved through strategized content marketing.

a chart, showing the growth in interest on dental seo over last two years

Dental SEO marketing optimizes your website through rich and rankable content. Along with keywords that are relevant to your geographic area and niche. This strategy communicates critical information that enables a higher ranking on your SERP.

As 46% of searches are locally based, Canadian dental SEO helps you build a local community.

This blog guides you through the benefits of SEO for dentists and How to navigate through local Canadian Dental SEO. Finding the right dental SEO services provider helps you get ahead by initiating search engine optimization with an audit.

Although it may seem daunting, dental SEO services leverage the best practices for you.

Why do Dentists need SEO?

With more than 176% of increased searches for ‘dentists near me’ and a 72% increase in searches for Dental Clinics in the past 5 years. These trends show a rapid spike in people’s interest in dental clinics. The influx of competition calls for expert dental SEO services. As a dental practice, it’s important to leverage search engine optimization to rank higher on search results.

Being at the forefront brings organic traffic and helps educate about your practice. At the same time, SEO for dental practices builds credibility and loyalty amongst prospective consumers. While helping you get ahead in your local communities as a credible resource of knowledge and information.

Key benefits of dental SEO marketing include:

  • It helps keep up with competitors that have a robust online presence.

  • Increase in walk-in patients by making it easier for patients to locate dental practices online.

  • Building a credible reputation online through reviews and FAQs.

  • Being a trustworthy source of information through unique and credible resources and articles.

  • Improve client retention by managing a presence online.

  • Streamline your marketing efforts with niche SEO for dentists.

What is SEO Dentistry?

Dental SEO services or SEO dentistry is a combination of strategies that improve the visibility of one’s website, in this case, a dental clinic’s visibility. Strategies such as content creation, competitor analysis, and keyword research provide tailored solutions that increase website traffic. In essence, this process gains organic viewership and curated traffic through search engines.

Research suggests that over 60% of consumers prefer a solid online presence regarding their health care providers. Consumers pick one over the other depending on the reviews, online presence, and credibility. Dentistry is a highly competitive profession compared to other healthcare providers. Dental SEO services are essential in drawing more tailored traffic to your practice.

How Dental SEO Marketing Increases Traffic To Your Dentistry Website.

According to SemRush, there are more than 40,000 monthly searches for dentists solely in New York City. Making dental SEO services a highly competitive niche. As a dental practice, when you leverage the high volumes of search through visibility and higher search engine ranking, you could see a stark increase in your traffic. Hypothetically, you capture just 1% of the audience searching for new dental clinics. It can result in an increase of traffic by 4000 organic leads. So, even if you were to just capture the attention of 0.5% out of the 4000 potential leads- you could be seeing an increase of 20 new patients every month. Dental SEO Marketing has the potential to bring 100% ROI.

Take this as an example, you’re spending roughly $4000/month for your SEO dentistry, and that brings you at least 20 more patients that pay an average of $400- you meet your target of 100% ROI.

What Can A Dental SEO Agency Do For you?

While 71% of the population turns to their search engines to find the proper dental practice. Dental SEO marketing can boost your practice through content marketing, PPC, and long-term conversion strategies. Canadian dental SEO further enhances your visibility by implementing local SEO and featuring your dental practice on google maps and local searches.

These benefits help any dental practice get ahead of their competition:

  • SEO Experts can create robust keyword strategies through Keyword Research for Dental SEO Marketing.

Keyword research is a crucial part of dental SEO services and is a critical contributor that generates high-quality traffic. When you hire an SEO company for a dental clinic’s website, the SEO agency will use best practices for dental SEO marketing to include relevant keywords on your website that communicate what you have to offer to your patients.

Dedicated teams devise proper keyword research for dental SEO marketing, including:

  • Competitor keyword search

  • Buyer intent keywords

  • Related search keyword

  • Seasoned SEO strategists create content that fits the dentistry niche, which helps your dental practice gain credibility, and becomes a trustworthy and reputable source of knowledge. Routine and frequent articles can improve ranking chances for specific keywords and enables you to gain impressions on Google search engine result pages.

  • Dental SEO services provide online reputation management through PR outreach strategies and content that bring positive mentions of your dental practice. Recent research found that 79% of consumers trust online reviews over other factors. Any online presence is incomplete without online reputation management.

  • Dental SEO marketing strategists ensure that your practice gets featured on the local pages, google maps, and in the ‘dentist near me’ option. Being indexed in a local directory improves the rank of your dental practice on the search engine results pages (SERPs), especially if you’re a Canadian dental SEO practitioner.

  • Dental SEO services uncover the technical aspect of SEO through rigorous SEO auditing, which often goes unnoticed. SEO experts fix broken links, increase mobile responsiveness, and clear 404 errors that can hinder the growth of your dental practice.

  • Experts use agile tools such as an off-page SEO audit that analyzes the backlink profile of your dental practice. In doing so, the growth of your practice can be scaled,  which can only be leveraged by a team of expert SEO strategists.

  • Dental clinic SEO also orchestrates pay-per-click marketing strategies to reach an informed target audience. This drives relevant traffic through the best SEO marketing techniques.

    How to conduct competitive keyword analysis for dental clinics

    There are many keyword analysis tools to choose from like:


    Tools like these can analyze an inputted keyword based on the amount clicks it gets, its difficulty, the search volume, and the search queries. It will even provide similar suggestions that users might be searching for. Once a keyword is analyzed, all you have to do is take note of the information and make a list of keywords relevant to your audience, with a high search volume, and low difficulty.

    Best dental keywords for dental clinics

    There are three possible lengths when creating dental SEO keywords. Short-tail keywords are generally one to two words long, while medium-tail keywords are two to three words long, and long-tail keywords can range from three to five words long or even more. The length of dental keywords determines the specificity and the amount of search engine results.

    Short-tail dentistry keywords like “dental health” will pull up a huge range of content surrounding dental health in general. It’s increasingly difficult to compete with all of these search results, and a person is unlikely to search for something so broad if they’re looking for a solution.

    Long-tail dental keywords like “how can I improve my dental health” will have less competition as it’s more specified, and will help display relevant content a business can provide to a user looking for a helpful service or product.

    Dental clinic keywords can also be categorized as top, middle, or bottom-of-funnel keywords. These keywords are differentiated by the goal in each stage of the funnel and how customers in different stages of the funnel will search for different dentistry keywords.

    Top-of-funnel customers have realized they have a problem or an opportunity and they’re first looking for information. Top-of-funnel dentistry keywords could be “tooth pain when biting” because they’re looking for a solution.

    Once they’ve found a solution, they’re in the middle of the funnel where they are considering their options. A dental keyword to target patients considering a product or service could be “tooth pain medication”.

    At the bottom of the funnel, customers are weighing their options so that they can make a decision. Dentistry keywords comparing two dental clinics would be useful here as customers find what suits them best to solve their problems.

Grow Your Practice With SEO for Dentists.

Dental SEO marketing requires comprehensive and detailed-oriented strategies. However, the growing per-capita pool of dentists in Toronto is causing the market to become increasingly competitive. SEO services for dental practices help capitalize on local searches and attract new customers in the community.

Dental SEO Toronto does not have to be daunting to navigate- especially with the influx of competitors, now is the time to work with a Canadian dental SEO company.

Leveraging best practices for Dental SEO marketing can tremendously benefit your practice. Dental SEO marketing can tremendously help your practice by increasing your website’s online visibility to bring high-quality traffic.

Leverage the benefits of Pedestal Search’s SEO Strategies for Dentists Today. 

Dental SEO FAQs

Question #1: How to find a dental SEO company?

Answer: For the influx of dental offices in not only Toronto but all of Canada, it helps to work with a Canadian dental SEO company. Look for an SEO agency that can understand the unique opportunities for each dental practice and that can work together to inspire growth through SEO-optimized content. With helpful dental SEO guides, Pedestal Search takes away the daunting choice among agencies. We provide straightforward, powerful strategies to grow your dental practice. We work with many dental offices and provide a community of resources for the industry.

Question #2: How to do dental keyword research?

Answer: Once a keyword analysis tool has been chosen, input a relevant keyword to the dental practice and watch as similar keywords and all of their data populate on the page. This data (keyword difficulty, volume, intent, cost, and competition) will inform the business’s decisions to use certain keywords. Make a list of the keywords that work best with your business and what your audience is searching for. The best practice is to choose keywords that have low competition and high volume. Long-tail keywords (three to seven words) also perform better for those further along in the buyer journey or those using voice search. Shorter keywords aren’t as specific and will generate many more results for users who are generally at the top of the funnel.


SEO, SEO Strategies

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.