Dental SEO can introduce potential patients to a Toronto dental practice.
SEO that specializes in dentistry can be leveraged to grow your practice by improving the visibility of your clinic online, and by helping to get it discovered by potential patients in your community.
Attract new patients in the local community.
Dental SEO optimizes your website with rich content and keywords that are relevant to your geographic area. This will develop familiarity and trust for your practice within the community.Are you a dentist or do you manage a dental clinic? Learn more about SEO for dentists HERE.
Go mobile: dental SEO puts your clinic in the palm of a patient’s hand.
It is essential that your practice’s website is functional across all mobile devices. Users can be deterred by pages that are slow to load, or by a site that is difficult to navigate on a smartphone. Optimizing your site for mobile functionality will improve user experience and engagement.
Get indexed in local directories.
Local “citation sites” are websites that will index the contact information of your business. Yellow Pages and Profile Canada are two of the most popular citation sites in Canada. Registering your practice on these listings will help improve search engine results pages (SERPs) rank on Google..
Many citation sites invite users to submit reviews of a business. Accumulating positive reviews will increase your site’s rank even further. Consider asking your current patients to contribute reviews of your practice to begin this process.
Google My Business is a free service that lists a business across search, Google+, and Maps. This platform was formerly known as Google Places. Businesses that were listed on Places have been automatically updated to Google My Business. Listing your practice information on this platform will improve search engine rankings to help new patients discover the practice. Additionally, this tool can facilitate communication with current patients.
Google My Business will also provide searchers with a map, directions, clinic hours, and reviews at the top of the Google results page on mobile or desktop.
NAP+W (name, address, phone + website) is the standard configuration for submitting information to citation site directories. Consistency with NAP+W across all citation platforms is essential. Spelling, order and format must remain identical on all submissions. This uniformity helps Google verify that the business information is accurate.
A dental SEO program creates the opportunity for Toronto dentists to grow their practices.
Dental SEO helps businesses capitalize on local search and attract new customers in the community. However, the growing per-capita pool of dentists in Toronto is causing the market to become increasingly competitive. Fortunately, only a small percentage of dental practices in North America utilize online marketing. This presents a tremendous opportunity to stand out in the marketplace.
A dental SEO plan for your Toronto dental clinic will increase the online visibility of your website. Moreover, it will encourage potential patients in the community to engage with your practice. Learn how to get started with dental SEO in 2016.