Starting a relationship with a new agency can have its pain points. Not only are you onboarding a new vendor, but the understanding for their team to understand your business and your customers at its core can take time.
But this doesn’t have to be the case. While understanding your business will always be an ongoing endeavour (or should be) for the digital team tasked with your marketing efforts, we at Pedestal know that a search for data, and analyzing your online presence immediately, is the key to getting started on the right foot.
This is why we start our conversation, and the beginning of your journey with us, with an Audit & Opportunity Assessment (AOA).
What does this mean? Simply put, we provide you with the data and analysis you deserve to have access to; related to your business, how you rank on search engines and how you compare in the landscape against your competitors.
The data itself is valuable for you to possess. But what also makes it so valuable is you know you’re starting work with a team that knows where you stand, as well.
Rather than starting our work with you, telling you we’re building a bridge towards your goals, this assessment allows us to have the bridge already built. Now, we can take the time to actually cross with you to the other side.
It also means we don’t try every medium to get you noticed to your customers. We can customize our services for exactly what you need.
Here’s exactly what becomes clear once our audit is in front of you:
Search Benchmark Assessment
A search benchmark assessment allows you to see exactly where you are positioned on Search. This means finding out where your website ranks for important keywords users find you with on Google.
This also means you can identify the overlap with your competitors. Or, better yet, where you could start aligning your content marketing for valuable keyword terms your competitors aren’t thinking of right now.
Seeing both where you exist, and where you could exist are important metrics to move you in the right direction.
Sometimes a pretty website can have problems just beneath the facade. Broken links, 404 errors, site speed; or how fast your site is on mobile versus desktop: all of these can stop a user from getting where they need to go with you.
You might have a Maserati, but you may not be too sure when the engine disappeared. This is where we can come in: replacing the engine, but also letting you know you need new brake pads too.
Does your website pages have SEO tags? Relevant keywords? A blog?
A website and certain web pages can communicate to Google exactly what your business stands for, and the services or products you aim to provide.
Extending beneath the surface areas from the technical component of our audit, these are items you can see on your web page yourself, but as experts, we can let you know what’s needed further— or what’s missing—to get you closer to the audience that should be seeing you.
The off-page audit finds all the links pointing to your website but doesn’t stop there. Backlinks, or websites linking back to your own website, show Google exactly where you stand in your space and industry; related to authority, how long your business has been established, and yes, just how hard you may be trying to build a backlink profile.
So it isn’t just a quantity game. The quality of your backlink profile may include the removal of spam links (websites with a less-than-stellar reputation linking to you), as well as identifying where link opportunities could exist for a future, better version of your company.
Sometimes you aren’t trying to reach all of North America, but (sometimes quite literally) the audience just down the street from you.
Determining your website’s visibility on local search results, such as Google My Business and Bing, as well as how you market yourself on targeted local keywords, are yet another way to leverage your website’s rankings further The big picture isn’t always as important as the smaller details in-between.
From Instagram Stories to even TikTok: The presence audit gives us a chance to review your website’s performance and your brand overall across social media channels. This allows us to gather insights and recommendations on how to better leverage your presence on Search, by also putting forward a clear strategy to distribute content via social media channels.
The proof will always be in the pudding, which is why our case studies are a great example of clients who took the assessment route first with Pedestal and resulted in positive data changes through the work we completed. Some snapshots of success include:
An audit of your website, your online presence, and aligning the findings with your goals for 2020 can open up your business for a range of positive possibilities.
Start a conversation with us today.