organic SEO growth

How to Effectively Perform Keyword Research for Ecommerce

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

December 15, 2022 | 5 Min Read

Article updated on January 9, 2023

To cut through the competition online and save some money, it’s a smart idea to focus on organic SEO growth for ecommerce platforms. Find here out how to conduct keyword research that will help ecommerce businesses rank higher on Google without spending as much and how to implement keywords for SEO. There are perks to other forms of content marketing, and it always helps to implement a few strategies at once for a higher reward. But don’t forget that basic SEO implementation can have a significant impact on businesses and result in competitive organic SEO growth. Use the guide below to experience the benefits of SEO optimization.

Ecommerce keyword research for organic SEO growth

Search intent

The reason why a user searches for something is the most important part to consider when conducting keyword research. Without knowing why a user acts a certain way, a website can’t be informed to provide the right customer journey. User search intent varies depending on what stage of the sales funnel they’re in. At the top of the funnel, user searches are general. In the middle, searches begin to look at different options and categories. The bottom of the funnel houses users ready to purchase so their searches are actionable and specific. It’s important to have keywords that target each stage of the funnel so every user is included throughout the funnel. The stages of the sales funnel also impact different pages on a website. The home page isreminiscent of the top of the funnel, a category or blog page for the middle, and a product or call-to-action page for the bottom. While the funnel should have a wide selection of keywords, so too should different pages on a website to match the intent of each page.

Keyword opportunities

Most businesses will already have a good sense of what keywords they want to target if they don’t already have a spreadsheet or list. But keyword research doesn’t stop there. For optimal organic SEO growth, businesses must look for further opportunities, meaning keywords they wouldn’t have thought of or didn’t know were being used by their audience or competitors. Use tools like Semrush and Ubersuggest to conduct keyword research. These kinds of platforms will provide all the necessary information to make an informed decision about a keyword. They will also suggest similar keywords that might be useful. Also, use Google’s search bar and suggestions. Input a keyword and then see what other long-tail keywords are added to it. Scroll down the results page to see what others have searched for related to the keyword. These are great methods to include keywords the target market is already using.

Identity keyword gaps

This can be done partly during keyword research using keyword suggestions and Google’s search engine, but it is also done by reviewing what competitors are using and auditing a website to find out which keywords are attracting traffic, and which areas aren’t seeing as much traffic. Always be aware of competitors so you can offer something better.

How to implement keywords for SEO

To take advantage of the benefits of SEO optimization, select keywords that have a high volume and low difficulty score so they’re more likely to perform well. Remember not to force keywords into content. It should flow naturally. It’s the customer journey that matters the most, especially according to Google’s algorithms, so keywords must be chosen to help customers along the sales funnel and provide them with what they’re searching for. Pedestal Search has extensive knowledge of how to implement keywords for SEO. We have the drive to offer specialized, in-depth SEO strategies for various ecommercebusinesses. For additional support implementing SEO and keyword research, contact us and we’ll take a load off your shoulders.


Ecommerce SEO, SEO

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.