Organic website traffic

How to Improve Organic Results in 9 Steps

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

October 4, 2022 | 5 Min Read

Article updated on April 3, 2023

Paid searches are beneficial to a business to a certain extent, but they’re sometimes ignored as customers review search results looking for something that has earned its higher rank. Organic results are an important factor to drive organic traffic to your website. Increasing organic website traffic is dependent on website SEO services, some best practices and nine straightforward steps that businesses from all industries can learn from.

Best practices to achieve organic results

Before getting started with the ways to increase organic website traffic, it’s important to establish that each business’s niche has its individual needs unique to others when it comes to organic SEO growth. A full understanding of the target audience is key to benefiting from the next steps.

To properly track organic results growth data and further improve, it’s necessary to have a Google Analytics and Google Search Console account. Google Analytics is the platform to track and report website traffic. Google Search Console is a service that checks indexing status, search queries, and crawling errors. These are the two powerhouses for how to improve organic results.

9 ways to improve organic results for any business

1. Use long-tail keywords

Long-tail keywords mimic the way people tend to speak, so when a person searches for something, they might have a more conversational approach. “Gardening tips” would be considered a short-tail keyword and will generate a huge amount of search results. “How can I be good at gardening” is a long-tail keyword (three or more words) that resembles how a person thinks.

2. Consider influencer marketing

Influencers already have their following looking to mimic the next trend because of someone they admire. An influencer that promotes a brand has the power to send waves of organic visits to that website.

3. Update on-page SEO

On-page SEO can include many things. First, write articles based on keyword research that has determined the best search terms for a given buyer persona. The more quality content a website has with relevant keywords, the more Google crawlers will peg it as significant to readers.

Also, fill in meta titles, descriptions, and URLs for each page to add to the keyword presence and show search engines that what’s on the page is a valuable search result.

4. Remove non-performing content

Poorly written or unoptimized content has a negative impact on a website’s ranking when Google crawlers analyze it. It also means crawlers might leave the website before checking out important pages because they’ve concluded it’s not relevant.

Find any content that isn’t performing well or isn’t fulfilling its goal and remove it so it doesn’t negatively affect the rest of the website. A collection of great content that ranks higher addresses how to increase organic traffic.

Pedestal Search offers its clients the opportunity to conduct monthly on-page optimizations so content can remain relevant and up-to-date with shifting trends, audiences, and markets. After a website SEO audit, we’re able to determine which pages aren’t performing as well as they used to be and provide suggestions to boost their resuts once more.

5. Offer reciprocal blogging

By allowing others to write blogs for a website and returning the favor, businesses can increase referral rates, elevate brand awareness, add link-building, and improve organic SEO growth. Added content across multiple channels optimizes the credibility of a business and offers Google crawlers additional content to consider.

6. Create video content

Not all content needs to be written or on the same page. Videos on different platforms or a Youtube account provide different access points to a brand’s content. Videos can intrigue customers with creativity and a visual, and drive organic traffic to your website. Videos can also provide insights into a service or examples of a product being used to show customers why they should get excited.

7. Leverage social media

Like videos, social media is another tool to create content to engage with customers. Social media can be integrated with a website and direct organic visits toward it after intriguing them on a social media account.

8. Check Google’s “People Also Ask” section

Searching a keyword related to a business will outline other searches that “People Also Ask,” an amazing way of finding out how to improve organic results. It lists the keywords people use that a business can take advantage of. It’s proof there’s a need for certain searches and if a business can answer those questions, that’s increased organic website traffic.

9. Use internal links

Internal links can extend the length of an organic visit on a website as users look at different pages. The longer a person stays on a website, the higher the search ranking since Google sees it as important. The higher the rank, the more traffic will click on the link.

If you’re trying to get organic traffic to your website, Pedestal Search can help. Pedestal Search’s SEO website audits highlight improvements that will unlock the power of your website on organic and paid search to improve organic results and allow you to outrank your competitors. Our website SEO services include pay-per-click marketing expertise, website optimization and migration, enterprise search solutions, and much more depending on the needs of the business. Contact us to get started.


SEO, SEO Basics, SEO Strategies

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.