Pedestal Origins: What’s Behind the Name
Pedestal is more than a name, it’s who we are. While most people are familiar with the word, not everyone knows the origin. The
word we use today comes from the Italian piedistallo. It’s a compound word combining pied(foot), di(of), and stallo(stand). It’s most directly translated as footstall. But it’s best known for it’s ancient roots.
The use of pedestals dates back to ancient Rome, and that’s where we find our meaning. The Romans Erected their temples on pedestals. While everything else in the city was even, the temples stood a level above.
The Temples
In ancient Rome, temples were the most important asset in their
culture. It was their most impressive architecture and the core of the
community. The ceremonies and offerings at the Roman temples
promised good harvests, the city’s well-being. The temples were a
source of pride and the Romans sought to show them off to visitors.
The Pedestals
Pedestals are an elevated base. The temples were built upon
pedestals to make them stand out, above everything else. When
anyone visited a city or village, their attention would immediately be
drawn to the temple. With the aid of pedestals, these temples are
still drawing global visitors today.
Today, we are pedestals for our clients and their temples are their websites. Through PPC, SEO, and Digital Marketing we build a platform to raise their
website. So they stand out from all the others, drawing the attention of more visitors.
It’s why our expanding clientele trusts us with their most valuable assets, their websites. How do you drive more profitable traffic to
your website? You place it on a Pedestal.
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