SEO-driven optimization remains the most effective form of lead generation.
In fact, SEO-backed blogging delivers 300% more traffic than social media endeavours.
That isn’t to say social media, and other digital marketing platforms can’t drive leads, awareness or relevant users to your product or services.
But the packed-punch of search engine optimization done right can shake up your marketing strategy, in a place where users flock to most for information: Google, Bing and other Internet search engines.
SEO makes your other marketing initiatives, such as paid or social, more productive by wrapping your brand in a credibility halo.
Why Organic Search Matters
Much in the same way you, a consumer, are looking for certain things when making a simple search input in Google, so do your customers.
We turn to Google and click on organic search results because we trust them.
In fact, in 2020, the only currency of credibility that outweighs organic search is a reference from a trusted friend.
Outside of that personal referral, Google organic connotes trust in a way that no other marketing channel does. When we utilize search in our everyday lives, we have incredible trust in what we read, and in what Googe presents to us; especially when it’s on the first page.
Because of the credibility that comes along with being discovered in organic search, this also means it converts much better than other marketing channels:
- 93% of all purchasing decisions involve a search engine
- 14.6% Average close rate of SEO leads
- 1.6% average close rate of PAID channels
As a final benefit that comes with organic search traffic, the cost to acquire customers is significantly reduced. Search optimization could be the piece to a larger puzzle you didn’t know was missing.
How Our LIFT System Drives More & Better Search Discovery
At Pedestal, we combine our in-depth knowledge of Internet Search and our proprietary LIFT SEO system to drive your content higher on Search pages.
What is LIFT? Simply put, it’s Pedestal’s own way we cross T’s and dot I’s on the content our clients are looking to us to push to the forefront; so they can be discovered by who matters to them when it matters most.
It’s the power of knowing your content has been verified and is ready for users to find, and to ensure they find you.
With over 140 comprehensive SEO checks in place, systematically applied, we tap into the most monumental items Google checks every day surrounding content on the web.
The benefit of applying these SEO checks in a consistent and systematic way has proven incredibly valuable for a number of reasons:
- It is impossible to create content with SEO in mind; especially as a brand focusing on your own brand voice and messaging at the forefront.
- When LIFT is done time and time again and applied to the core content on your website, all the pages housed on your domain become more discoverable.
Founded by Googlers, and an original member of Google’s Search-Analytics team, Pedestal knows search inside and out. And this knowledge is thoroughly integrated into our LIFT SEO system.
LIFT In Action: Client Success
If you’ve gotten this far in our post then we know you’re going to want to see LIFT in action! Check out the below success stories with Pedestal, LIFT and our clients:
LIFT SEO is a driving element to Pedestal’s success. We are so excited about what LIFT has been able to do for our clients.
What’s missing from your marketing plan right now?
Whether it’s raising interest in your offering of products, or driving sales: LIFT is designed to help.
Start a conversation with us today to learn more about how LIFT can help your business become more discoverable.