SEO audit service

Consider These 4 Things Before Hiring an SEO Audit Service

Stewart Hemingson Writer at Pedestal Search

Stewart Hemingson Writer

December 21, 2021 | 5 Min Read

Article updated on December 12, 2022

According to market research, organic traffic to your website can have, on average, a 14 percent conversion rate, depending on the industry and the nature of the website.

By comparison to other channels, like pay per click (PPC), organic conversions have minimal costs associated with them, positively impacting both your bottom line and return on investment (ROI).

An experienced SEO audit service agency is your best bet at competing on Google, Bing, and other search engines.

Here are four things to consider before hiring an SEO audit service agency.

1. Check the records

The digital marketing landscape is a real jungle, and when it comes to providing SEO services, plenty of new companies often get lost in the wilderness. While age isn’t necessarily an indication of quality, there is something to be said about experience.

Before signing a contract with an SEO firm, don’t hesitate to ask for proof of results. A good SEO firm should have some previous SEO campaigns and website audits that you can look at. You should also be on the search for off-site positive reviews. Essentially, any case study or results that prove that this company has had success in the past is a good sign.

2. Comprehensive SEO consulting services

When looking for an SEO firm, cost is probably going to be one of your main concerns. However, it can be a mistake to focus solely on affordability.

Look for:
  • Link-building
  • Keyword research
  • Techincal SEO (load time, page speed, on-page optimizations)
  • Website audit
Often a suspiciously cheap price tag means that the SEO packages in question aren’t going to offer comprehensive assistance. And when it comes to search engine rankings, it pays to cover as many of your bases as possible.

Finally, when it comes to SEO, content is king. But you want to ensure the content being produced isn’t just stuffed with keywords — this can actually hurt your organic performance. Request examples of past content written for clients to ensure the quality is of the highest standards. Ensure you and the SEO firm are on the same page when it comes to the purpose of SEO.

3. Look for tailored strategies

When it comes to the world of SEO consulting services, there’s no real “one size fits all” solution. The best SEO consulting services include the ability to build strategies that fit the specific company that they are working for.

Experienced SEO teams will be able to continually update these strategies as monthly reporting comes in. They’ll also understand how to target their work to the global regions where you are drawing most of your clients and customers from.

Just like with experience, don’t be afraid to directly ask your potential SEO partners what they can do for your company specifically. A good SEO agency should have all the tools needed to conduct website audits, tests, analyses, and more. They should also be able to explain how they will monitor your rankings, fix backlinks, and analyze your competitors.

4. Avoid agencies focused on vanity metrics

A good agency should be focused on conversions. And for the vast majority of companies, that means sales.

Make sure the prospective agency has the entire SEO growth cycle in mind, most notably conversions.

Impressions, bounce rate, time on site, and average session duration are all important indicators to help guide strategic decisions. But at the end of the day, week, month, or quarter, the only metric that often matters is sales.

What makes Pedestal stand out from other HSEO audit services?

Our team is comprised of SEO and PPC specialists who help businesses big and small leverage best-in-class search, social, and digital marketing programs that provide meaningful results.

At Pedestal we believe that running the exact same digital marketing efforts month over month is not the most effective way to achieve results.

With this in mind, we offer modular programming for all of our clients. Our account strategists will work with you monthly to determine which modules are the best fit at that time to efficiently achieve your business goals.

If you want to learn more about what Pedestal Search can offer your company, make sure to check out our full list of services. Or better yet, send us a message. We’re here and ready to help you take your search marketing to the next level.


SEO, SEO Strategies

Stewart Hemingson Writer at Pedestal Search

Stewart Hemingson


Stewart has been with Pedestal Search for just over a year. Originally from Vancouver, Stewart has a background in Management and Entrepreneurship. He moved to Toronto to work on his MBA from the Schulich School of Business, specializing in Marketing and Arts and Media. At Pedestal Search he works on content creation and strategy for a wide variety of clients across a wider variety of industries.