According to market research, organic traffic to your website can have, on average, 14% conversion rate, depending on the industry and the nature of the website.

By comparison to other channels, like Pay per Click (PPC), organic conversions have minimal costs associated with them, positively impacting both your bottom line and Return on Investment (ROI).

An experienced SEO agency is your best bet at competing on Google, Bing, and other search engines.

Here are four things to consider before hiring an SEO Agency.

 

Check the Records

The digital marketing landscape is a real jungle, and when it comes to providing SEO services, plenty of new companies often get lost in the wilderness. While age isn’t necessarily an indication of quality, there is something to be said for experience.

Before signing a contract with an SEO firm, don’t hesitate to as for proof of results. A good SEO Firm should have some previous SEO campaigns that you can look at. You should also be on the search for off-site positive reviews. Essentially, any case study or results that prove that this company has had success in the past is a good sign.

Comprehensive SEO Consulting Services

When looking for an SEO firm, cost is probably going to be one of your main concerns. However, it can be a mistake to focus solely on affordability.

Often a suspiciously cheap price tag means that the SEO packages in question aren’t going to offer comprehensive assistance. And when it comes to search engine rankings, it pays to cover as many of your bases as possible.

Sure, link building and keyword research are important. However, you also want an SEO agency that is willing to get into the details of technical SEO, and who can understand issues like load time, page speed, and n-page optimizations.

Finally, when it comes to SEO, content is king. But you want to ensure the content being produced isn’t just stuffed with keywords—this can actually hurt your organic performance. Request examples of past content written for clients to ensure the quality is of the highest standards.

 

Look for Tailored Strategies

When it comes to the world of SEO consulting services, there’s no real “one size fits all” solution. The best SEO consulting services include the ability to build strategies that fit the specific company that they are working for.

Experienced SEO teams will be able to continually update these strategies as monthly reporting comes in. They’ll also understand how to target their work to the global regions where you are drawing most of your clients and customers from.

Just like with experience, don’t be afraid to directly ask your potential SEO partners what they can do for your company specifically. A good SEO agency should have all the tools needed to conduct audits, tests, analysis, and more. They should also be able to explain how they will monitor your rankings, fix backlinks, and analyze your competitors.

Avoid Agencies Focused on Vanity Metrics

A good agency should be focused on conversions. And for the vast majority of companies, that means sales.

Make sure the prospective agency has the entire SEO growth cycle in mind, most notably conversions.

Impressions, Bounce Rate, Time on Site, Avg Session Duration are all important indicators to help guide strategic decisions. But at the end of the day, week, month, or quarter, the only metric that often matters is Sales.

 

Hiring an SEO Firm?

If you want to learn more about what Pedestal Search can offer your company, make sure to check out our full list of services. Or better yet, send us a message. We’re here and ready to help you take your search marketing to the next level.