We Understand InsurTech Companies

Founded by Ex-Googlers who worked on the Search Engine itself, Pedestal is the go-to digital marketing agency for insurance providers with the inside track on what it takes for a website to thrive on search. We’re InsurTech digital marketing experts, generating demand, driving leads, increasing demos, and improving sign-ups for your business. We tailor our systems and strategies to fit your business and our track record speaks for itself.

Wagmo pet insurance's logo.

“Pedestal helped us get into the game on SEO and has accompanied us from 0 to 1 and beyond. They boosted our visibility on Google search as well as our organic on-site engagement. We’re sticking with them one year in and would definitely work with them again.”

Jacinta C. Mathis

VP of Growth, Wagmo, Inc.

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Why insurance service providers choose us for their SEO

  • In-depth research and insights into their business, industry & competition
  • Detailed recommendations and action plans to beat their competition organically
  • Fully transparent pricing, reporting & communication
  • Prioritized approach to action items for faster results & greatest impact
  • We have been working at the intersection of search & software for over a decade
  • Specialized SEO systems built for InsurTech businesses to target, educate, & convert customers
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Pedestal’s SEO Advantage – The LIFT System

SEO is the art & science of driving profitable organic traffic to your website from search engines. Working at Google, our founders studied the science and for the last 10 years we’ve been perfecting the art. The result is our proprietary LIFT SEO System™, which gives us an inside advantage as your InsurTech digital marketing agency. Generate demand for your core product by the most relevant customers with innovative Search Engine Optimization.

Google-Driven Website Visits over 6 Months

LIFT in Action – Actual results for Pedestal client: FanXchange

Pedestal drove a 1300% increase in organic traffic to our website which had a markedly positive effect on revenue. Their team & systems have done a great job driving more targeted traffic for our business via online Search.

Brandon Koffler, CEO, FanXchange Book a Consultation Call

Online Search Experts

We are a Premier Google Partner with exclusive access to high-priority support, upcoming Google products, and exclusive beta programs to benefit your business.

Trusted by Leading VCs

Pedestal is the official digital marketing partner of Bruce Croxon from CBC’s Dragon’s Den & Round13 Capital as well as a number of other VC firms focused on the InsurTech space.

“I’ve recommended Pedestal to more than half a dozen companies we’ve invested in. Pedestal really helped bring down CAC for a number of companies we’ve funded by significantly ramping up their SEO and reducing their reliance on paid acquisition”

– Scott Hartley, Managing Partner, Two Culture Capital

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Find out what Pedestal can do for your InsurTech Business