In the first quarter of 2021 alone, more than 300,000 new businesses were started in the United States. It seems that even a global pandemic isn’t enough to quash the entrepreneurial spirit. When running a startup, you’ll want every advantage you can get to make it through your rounds of funding. At the same time, you also understand the need to be lean and mean, and save costs wherever possible. Some things are just going to have to come later. One thing startups often neglect out of the gate is SEO. We may be biased, but this is a mistake. Based on our experience, startups that bake SEO best practices into their website from the get-go, see meaningful results far faster than those that don’t. In fact, by neglecting an organic strategy, you may build up SEO debt that becomes difficult to recover from down the road. Here, we’ll go over some SEO essentials all startups should keep in mind when launching their websites.
Market ResearchAs they say, information is ammunition. Sometimes the hardest part of search engine optimization is knowing just what you should optimize for. Targeting long-tail keywords and carving out a niche is always a good idea. But how do you know what that niche should be? Completing market research early, with a focus on keywords, can help you maintain good SEO when building your website. That way, you don’t have to spend the time going back and rewording your website text to better show up in search results later. Bonus: by conducting keyword research, you can quickly discover if your target market is even organically searching for your product or service. Also, creating a detailed sitemap that assigns thoughtful keywords to every page will help guide your content writer’s hand as well as avoid keyword cannibalization.
Design Your Website for SuccessSpeaking about websites… A good part of technical SEO can be found just in the design and layout of your website. Simply put, the better your website’s layout is—in terms of headings, links, and navigation—the better your website is going to perform in search engines. Of course, the more intuitive your website is to use, the more likely people are going to stick around and use it. Ensuring your website is technically sound from the start will give you the best chance at succeeding organically quickly. Keep a close eye on things like:
- Mobile Performance
- URL Structures
- Meta Data
- Loading Time
- Website Speed
- Safe Browsing