April 19, 2016
Video SEO: 7 Tips For Ranking Videos On Youtube And Google
Video SEO is a variant of search engine optimization (SEO), which can be implemented to optimize videos created by a business so that they receive a high ranking on Google or Youtube’s search engine results pages (SERPs). One of the key facets of an SEO strategy is that a business publishes online content that is relevant to its target audience, or current customers. This content should be unique, informative, and entertaining. When consumers engage with this content, they are building a relationship with the business, while being informed of the products, services, or solutions that the business offers. Video, along with blogs, ebooks, white papers, and infographics, is one of the most popular forms of content that businesses publish as part of their SEO strategy. For many web users, video can be much easier to digest than a large block of text. Video also allows a business to incorporate more of its personality. Youtube is now considered to be the second-largest search engine in the world, after Google, and has more than a billion users.
Leveraging a video SEO strategy can help a business to increase the visibility of its online presence. Here are 7 tips for getting videos seen.
- Choose the perfect keyword.
- Optimize the title and description box.
- Select thumbnails that will attract attention.
- Optimize tags.
- Upload a transcription into the “closed caption” section.
- Gather likes, shares, and subscribers.
- Produce outstanding content.