What’s the purpose of Waze advertising? Google Maps advertising? Over one billion people use Google Maps to find addresses, view areas, and check traffic. Those businesses are profiting off the huge audience looking for places to go and deals to get. People often have a map open when they’re driving whether they use Waze or Google Maps. It’s not just for directions. Waze advertising and Google Maps ads give businesses another populated platform to build brand awareness, increase consideration, and boost sales. Check out these statistics:
- Around 84 percent of users perform local searches meaning they’re looking for a product or service near them, they just have to be able to find it.
- Every year, Google searches send users to one and a half billion destinations. The traffic is already there. Time to profit from it.
- Three out of four users will visit a store within a day if they’ve searched for it on their phones. Of those searches, 28 percent result in a purchase.