What’s the purpose of Waze advertising? Why do businesses advertise with Google maps? Over one billion people use Google maps to find addresses, view areas, and check traffic. Those businesses are profiting off the huge audience looking for places to go and deals to get. People often have a map open when they’re driving whether they use Waze or Google Maps. It’s not just for directions. Waze advertising and Google Maps ads give businesses another populated platform to build brand awareness, increase consideration, and boost sales. Check out these statistics:
- Around 84 percent of users perform local searches meaning they’re looking for a product or service near them, they just have to be able to find it.
- Every year, Google searches send users to one and a half billion destinations. The traffic is already there. Time to profit from it.
- Three out of four users will visit a store within a day if they’ve searched for it on their phones. Twenty-eight percent of those searches result in a purchase.
Waze advertisingWaze isn’t as widely used as Google Maps but it’s close. Most businesses use Google My Business, so Google Maps isn’t too much of a stretch. However, marketing is all about being where the market is and a big chunk of the market uses Waze. Don’t forget, the competition is likely already using Google Maps, so if possible, use both.
What is Waze advertising?Waze is an app that users can use for directions and business information. On the business side, owners can use Waze app advertising to promote their location and deals to nearby users. Waze marketing is done using four ad types.
Google Maps adsAdvertising with Google Maps is essential to remain competitive and top-of-mind.
How to advertise your business on Google MapsLike Waze, there are four Google Maps ads that can be leveraged, although they’re not the same four options.
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