website conversion audit

Website Audit Services: Common Conversion Tech Issues

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt CEO & Founder

November 17, 2022 | 5 Min Read

Article updated on January 9, 2023

For many digital sellers or businesses with a digital presence, conversions are key to success. However, tech issues can severely impact conversion rates. What are common conversion tech issues? Find out how website audit services can provide support to overcome these obstacles.

What is website conversion?

When a user takes an action the business owner designed the web page for, that’s website conversion. So it can vary depending on the business and its goals. Website conversion could be purchasing a product or service, signing up for a newsletter, or booking an appointment. The possibilities depend on the business goal. The conversion rate is the percentage of visitors to the website that converts. Ideally, this figure will be as high as possible. This means website conversion can always be optimized using tactics like a website conversion funnel because it’s likely the conversion rate will never be 100 percent. Among many difficulties in conversion, there are a few common tech issues that many businesses have or will experience. Because of the ever-changing nature of the digital world, it’s almost impossible to avoid these issues, but it’s definitely possible to overcome them once they’ve appeared. Website audit services provide great resources to stay on top of a website and find any hidden drawbacks or opportunities to target.

Website conversion audit to overcome issues

Running a website conversion audit can shine a light on common problems a business has that can easily be addressed. Oftentimes, it isn’t the problems that are overwhelming to a business; it’s the process of finding and defining them. Look at this website audit checklist and see if any of these issues are impacting your website conversion rate.

The website is too slow

Web page speed is one of the most common tech issues that businesses see, especially when they’re implementing more advanced technology for customized web pages and interactions. Often, the more tech embedded in a web page, the more it will slow down. A one-second delay on a web page load time can result in a 7 percent reduction in conversions. Most visitors won’t return to a website if they deemed it too slow.

The solution

Do away with any unnecessary graphics, designs, and content. Remember, less is more, and visitors want to clearly see what they came for. Don’t mix in too much fancy design and take away from the actual messaging.

The design is obsolete

Because the digital world changes so quickly, this is an easy issue to encounter. A website with an out-of-date, unresponsive design will turn visitors away. It will make them think the brand is old and unable to keep up with their needs and wants. An unresponsive website is harder to use and doesn’t provide the information users are looking for. Users should be able to interact with the brand through the website.

The solution

Work with website audit services to keep the website up-to-date. Look at competitors’ websites and always offer more. Focus only on what matters and let the content and messaging shine.

Unapparent or weak CTAs

With the design of a great website, call-to-actions (CTAs) might get lost in the mix. Some brands might think one button is enough to drive website conversion. But CTAs should be in multiple places in different forms.

The solution

Make sure there’s always a CTA in view of the user. Consistently remind them to take the action in line with the brand’s goals. Make the CTAs easy to complete, enticing, and offer the user something in return for completing the task.

Overuse of colours

Some businesses get a little carried away with the freedom of developing their own website. Too many colours can be distracting and make content hard to view. It also takes away from the validity of a brand. Are they trying to hide something with their overuse of colours?

The solution

Stick to the basics. Offer a clean, simple website that’s easy to follow and understand. Let smaller graphics and pops of colour shine as opposed to an overly colourful page.

Website audit checklist with Pedestal Search

At Pedestal, we work with businesses to create a website audit checklist that suits their business goals. Our website audit services focus on proprietary SEO tools to optimize your website to rank higher and attract profitable traffic. We also work with brands undertaking a site migration or rebranding to help them avoid SEO-related issues that can arise. Want to take part? Contact us today.


Content Marketing, SEO, Slow website, website audit services

Aaron Levenstadt CEO & Founder at Pedestal Search

Aaron Levenstadt

CEO & Founder

Aaron Levenstadt completed his degree in Statistical & Data Science at Stanford University. That focus has given him an unparalleled data-driven approach to search engine digital marketing. Prior to founding Pedestal Search, Aaron worked at Google at the company’s headquarters in Mountain View California. At Google he worked on the Organic Search, Paid Search and Google Analytics products, which equipped him with extensive knowledge of the mechanisms driving Google’s algorithm and other internet search engines.