SEO Audits Make Large Enterprises More Profitable
A website audit can be broken down into:
Site Health Audit:
A site health audit assesses the architecture and usability of a website. It also identifies potential gaps in content structure, technical gaps, and website speed. Additionally, it discovers new opportunities for key performance indicators (KPIs).
Website Security Audit:
The website security audit is one of the most important components of a website audit. It identifies vulnerabilities to security breaches. A security audit prevents compromising sensitive information of a business or its visitors.
Social Media Presence Audit:
An active social media presence is important to website traffic. A relevant and targeted social media strategy drives more qualified leads. It also increases visibility and improves engagement.
A social media audit analyzes which content channels perform best. Content channels include tools like blogs, video, infographics, and social media.
Conversion Rate Optimization Audit:
Conversion rate optimization audits examine how conversions occur or where they are lost. They provide insights on how to convert web traffic and increase leads. The process informs the development of strategic landing pages and forms. Optimizations are ongoing to better motivate the desired response from visitors.
Negative SEO Audit:
Competitor Website Audit:
Auditing a competitor website is advantageous for business growth. Businesses discover insights and opportunities to implement into their own online strategies.
Penalty and Recovery Audit:
Completing a penalty or red flag audit uncovers manually or algorithmically penalizations. These are penalties which have a direct negative effect on search ranking. Identifying these penalties reveals the penalty’s cause, and presents solutions for site recovery.
Duplicate Content Audit:
Websites that contain duplicate content confuse search engines. This can cause rankings to suffer, and even result in algorithmic penalization. This is a common issue and can be corrected by an auditor.